|
MAKING
NEW WAVES
Positive Energy Power Comes to Radio
Manhattan
Beach, CA., October 1, 2002...Known as "Positive Energy In Action",
California based former telecom engineer and veteran radio host Linda
Mackenzie had to fight a lot of negatives before realizing her dream of
launching a worldwide all-positive radio station.
"I believe there
is a timely and growing need for positive programming and it is almost
non-existent. Currently the FCC has no new AM or FM licenses available
to start a new radio station. Every day the same advertiser-driven programming
is aired nationwide due to the large corporate buyouts of local stations.
Programming content on the surviving local stations is most times limited
to the station's "acceptable" topics. Almost all radio programs
are based on the idea that fear, negativity and sensationalism "sell",
so starting a radio station where people could have the option of hearing
all-positive programming had its challenges." states Mackenzie.
Looking towards other
avenues of distribution Mackenzie chose Internet radio as a viable alternative.
Internet radio reaches a worldwide audience and according to MeasureCast
a radio listener survey company, in America 29 out of the top 50 radio
stations are Internet radio stations.
"With Internet
Radio now being able to get Arbitron and Neilsen ratingsit is the perfect
place to start a positive radio network. Drawing from my own Creative
Health & Sprit Radio Show's prior 26 million audience base and having
other nationally noted radio show hosts, I hope to show the 'big boys'
that positive programming is not only needed but wanted by the average
listener." says Mackenzie.
CHSR HealthyLife.net-The
Positive Radio Network will launch October 1, 2002 at www.healthylife.net.
The station's goal is to help listeners achieve a healthier, happier life
through upbeat positive programming focused on positive news, natural
health, awareness, relationship, animal kinship, environment, ecology,healing
and positive music and even Saturday morning kid shows. The program roster
is expected to build to a 24 hour, 7 day a week schedule.
|