In this economy you are being asked to do more with less,
so don't let your clients miss out on one of the fastest growing
markets in the media industry - Independent Internet radio.
Here are a few reasons why Independent Internet Radio is a
Missed Market of Engaged Listeners
According to the U.S. Census Bureau and Small Business Administration
there are 21 million plus non-employer based businesses in
the U.S. of which 52% are home based businesses. In comparison
there are only 5 milllion plus employer based U.S. businesses.
More people are working on computers at home will listen to
internet radio in the background rather than be distracted
watching TV or a video. Working alone, the innate need for
social contact is met with an internet talk radio. Listeners
tend to feel they are not alone and have a chance to interact
via telephone, text, email or social networks during live
Higher Ad Receptivity
Studies have shown that people are hit with 3,000 -5,000
ads per day. This is usually too many for people to process
so they tune most of them out - either physically, like a
DVR, or mentally. However radio spot ads are less obtrusive
because 1) they are expected. The host actually announces
they are going to commercial break; 2) radio spots are sound
bites, not visuals, which are less distracting; 3) radio is
an emotional buy. It leaves the 'pictures' up to the mind
of the listener who actually matches their 'pictures' directly
to their needs. This does have more impact - think of the
effect of the murder scene in 'Psycho' as compared to 'Texas
Chainsaw Massacre' where people get numb to the violence.
4) radio ads also have a better 'top of mind' recall experience;
and 5) studies have shown that people will spend more time
listening to radio ads, so they are more likely to remember
and respond to them.
A Viable Growing Market
Internet Radio continues to expand in growth unlike terrestrial
radio which entered the internet market too late. They are
still struggling with the Internet and technology while trying
to maintain their old paradigm which doesn't work with today's
audience and technology. Internet radio stations can be, and
many are, syndicated and simulcast on many distribution channels,
creating a wider network appeal that reaches the listener
wherever they are - internet, in-cars, smartphones, WiFi,
Ipads, private radio networks, and more. Plus there is added
ad shelf life with archives, downloads, podcasts and RSS feeds.
In addition - Internet Radio's Drive Time is longer from 8am
- 5pm. Plus what is really great is that usually all this
'reach' is included free with your initial buy, making your
ROI more economically effective
A Full Digital Presence
Internet Radio can provide more than just radio spots for
your clients. Banners, coupons, email blasts, social media
mentions are just some of the added possibilities that come
included with Internet Talk Radio ad campaigns giving your
client a maximum digital presence exposure
A Niche Market Demographic
Internet radio listeners do tend to have higher, more disposable
income levels. Dependent upon the Internet Talk Station's
niche market, demographic information like age groups, gender,
marital status and other data will vary but can give you a
more specific choice for your client's product or service
- which leads to a better ROI.
Targeted Ad Placement
Imagine reaching local, national or global listeners all
in one place. Internet Talk Radio allows media buyers to do
this. Plus Internet Talk Radio Stations can target specific
local, national and global audiences. Terrestrial radio has
a small footprint with almost no local programming.
Better 'Straight From the Source' Tracking
No more extrapolated number from 3rd parties. Internet Radio
has more real stats available to them than terrestrial radio.
There are no studies comparing terrestrial digital radio and
independent internet radio. However to give you an example,
when HealthyLife.Net Radio compared 'apples to apples' from
the latest Triton Digital Media Study, HealthyLife.Net had
1200% more live session listeners than the top terrestrial
digital radio stations using the exact same criteria. So don't
discount Independent Internet Radio stations - they are viable
players in the media marketplace.
With Independent Internet Radio there is also a way to justify
actual real numbers and ROI with minimal effort on your part.
Your clients can actually set up a specific telephone number
for ordering and for a banner link, set up a web landing page,
with an unpublished link which can be placed on the radio
site so clients can track their own statistics - which takes
you out of the numbers game all together!
In conclusion, Independent Internet Radio is not a replacement
to traditional media but IS a viable addition. It's a new
marketplace that can produce for you now and is destined to
only increase in the years to come.
HealthyLife.Net Radio Network is a 10-year young Internet
that provides economical full digital presence ad campaigns
for media buyers.
on Advertising with HealthyLife.net Radio? Click Here